Knowledge@Wharton: What question motivated you to do this research? Jonah Berger: We’ve been doing a lot of…

Quarantine Day 1: Got up early. Kids off to school. Quick shower. Zoom call. Nice…

When most of us picture our commute into work, we see the back of another…

There’s a direct-to-consumer brand for everything from pet food to shaving kits. And now, there’s…

Which social media shifts should marketers be watching closely in 2021? A recent infographic (below)…

Purpose is no longer optional. Access to markets, talent, and capital now requires business leaders…

Examining the King of Beers’ Big Game legacy as it breaks its 37-year ad streak…

Memes can be an inexpensive and powerful tool for brands to connect and engage with…

The right words will shape the entire experience.   User testing = trainwreck. We need…

A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…