Advertising September 1, 2019 0 Optimized 6-Second Ads Encourage Ad Recall A few years ago, Vine challenged audiences to think about what they could do in six seconds.…
Marketing April 24, 2019 0 Asia’s marketers need to look beyond stereotypes Marketers are often guilty of a tendency to “segment everything into little boxes”, but consumers…
Marketing August 13, 2018 0 Marketing Data Isn’t Just for Ads Anymore What the marketing department knows can help the whole company make better decisions Digital transformation…
Branding February 17, 2018 0 Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth. When President Trump sent an angry tweet in February blasting Nordstrom for dropping his daughter Ivanka’s clothing…
Marketing October 27, 2016 0 Among Affluents, Millennials Spend the Most Time Online 18- to 34-year-olds with affluent incomes go online more than 7 hours a day Affluent…