Airbnb’s CMO reflects on ‘marketing that matters’
Even the chief marketing officer of Airbnb Inc. has a soft spot for hotels sometimes.…
Browsing: Influencer Marketing
9 YouTube Marketing Predictions for 2017 From the Pros
Are you wondering how marketing on YouTube will change in 2017? As the importance of…
How to Build Community on Facebook
Is your Facebook page reach declining? Looking for other ways to connect with Facebook fans…
Marketers to Boost Influencer Budgets in 2017
Nearly half of marketers in the US plan to ramp up budget for influencer-focused campaigns…
Influencer Marketing Hit the Mainstream in 2016 (Report)
Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this…
The state of influencer marketing in 5 charts
“Influencer” marketing — essentially hiring people with large social media followings to tout a given brand…
Marketing ROI: How to Get Actionable Insights From Google Analytics
Faster than marketing teams can keep up, today’s marketing content is often shared across social…
Branded videos prove to have significant influence on purchasing decisions
The ever-increasing number of brands investing in branded and mobile video are sure to hear…
Nuances of influencer marketing: Building successful partnerships in luxury
As influencers carry more weight in the marketing world, these social media stars are playing…
Influencer marketing brings relationship building into digital age
The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for…