‘Emotional intelligence’ is the driving force for effective marketing in MENA
Emotional intelligence emerges as the overarching theme of WARC’s 2021 MENA Strategy Report, which outlines…
Browsing: Humanity
The Neuroscientist, The Storyteller, and The Power of Brand Imagery
What makes art art? Why is art so important to humanity? These are big questions…
Marketing that saves lives
Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast] As marketers, we strive to…
Humanity is as important as agility in business resilience
Crisis is a catalyst to change; today’s brand resilience was not born of face masks,…
Is Your Brand Surviving or Enduring?
2020 is proving to be a year of heightened awareness, change, and for lack of…
In conversation: The CEO moment
Corporate leaders are changing how they do their jobs in ways that may permanently transform…
Artificial Intelligence Will Change How We Think About Leadership
The increasing attention being paid to artificial intelligence raises important questions about its integration with…
It’s time for tech platforms to stop tolerating the intolerable
To be truly inclusive, the internet needs to get comfortable with exclusion. The internet is…
Brands keep apologizing for racism. Why do all their posts look the same?
The predictable and formulaic design of an Instagram apology. Over the last few weeks, as…
Marketing opportunities in the biggest disruption of our time
If there’s a silver lining to being a marketer in a sales-driven organization in the…