SEO Expert Survey: Traffic, Budget, and Time Trends
Search engine optimization (SEO) professionals say most of their clients had an increase in traffic…
Browsing: HACKcellence Fest
Misleading metrics: How disinformation networks fake audiences
False behaviours and identities online can undermine the whole system of digital advertising that brands…
These Five Tactics Will Help You Outrank Your Competitors on Google
One of the best ways to beat your rivals is to look at what they’re…
Growing and Changing: The Evolution of the Podcast Audience
The size of the podcast listening audience in the US has increased in 2021 after…
Google calls time on last-click attribution
Google’s buy-side network Google Ads has announced in a blogpost that it is switching its default from…
19% of B2B marketing budgets go to advertising
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to…
‘Emotional intelligence’ is the driving force for effective marketing in MENA
Emotional intelligence emerges as the overarching theme of WARC’s 2021 MENA Strategy Report, which outlines…
Got a Problem? Think Like a Designer.
“Creative Acts for Curious People” makes the Stanford d.school’s approach to problem-solving accessible to anyone.…
Does Language Really Matter in Marketing?
The way in which we communicate in marketing is, mainly, done through language. Yes, non-verbal…
Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape
Companies have adapted and leaned on digital strategies to connect internally and externally since the…