How Fintech is changing marketing in financial services
The COVID-19 pandemic has had a profound effect on the way millions of consumers interact…
Browsing: HACKcellence Fest
A Six-Step Guide to Conducting a Brand Audit [Infographic]
A brand audit is an in-depth examination of your brand to identify what you’re doing…
The future of loyalty and CRM is a step change, not an evolution
What’s the future of loyalty? How we answer the question depends on a number of…
Community chess: Garry Kasparov on his move into social gaming
Having spent years selling chess to the global public, Garry Kasparov is now marketing his…
11 BRAND CAMPAIGNS THAT BLEND PRIDE WITH PURPOSE
How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief Pride Month has arrived,…
How Common Ownership of Startups Improves Innovation Efficiency
When venture capital firms own equity in more than one competing startup in an industry,…
Most creative work is do-good fata morganas
When you look at most creative work in the sustainability, do-good, #goodvertising-space it does look…
Three proven strategies for advertising on Amazon
Since I’ve been working more and more with Amazon Advertising for a wide spectrum of…