
The Art of Rebranding for the Digital Era
For the first time in more than 20 years, Velveeta is updating its logo. Gone…
For the first time in more than 20 years, Velveeta is updating its logo. Gone…
Most of the work we do as marketers is focused on the future – predicting it,…
Pinterest is on a mission to make online shopping fun Editor’s note: This piece is…
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
Karmarama’s Grace Francis outlines three ways in which brands can authentically close the gap between…
In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands…
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…
The investment icon says a system of thoughtful disagreement creates competitive advantage. Paperboy. Snow shoveler.…
SLEEK AND GLEAMING white, the Caribbean Princess cruise ship looks like any other massive floating steel city at…
If you can rely on the strength of your words and ideas, let those persuade…