Digital & Social October 22, 2016 0 Spotify Serves Its First Vertical Video Ads in New ‘Branded Moments’ Spotify is serving its first vertical video ads through a new “branded moments” offering that…
Marketing August 23, 2016 0 What Airbnb Understands About Customers’ “Jobs to Be Done” On a recent business trip to London, I surprised the conference organizers by turning down…
Branding July 24, 2016 0 The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out Customers want more than an experience. They want emotion. Customers want a brand that they…
Digital & Social July 4, 2016 0 5 Free Ways to Build Your Personal Brand on LinkedIn Do you want to build your visibility on LinkedIn? Wondering which LinkedIn features can help?…
Advertising March 8, 2016 0 What this ad startup learned from a failed digital platform Course Correction: How Contravent turned failure into boundless success Like many entrepreneurs, Jay Williams, CEO…