Advertising May 18, 2017 0 After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a…
Conversations May 8, 2017 0 Expedia CEO Shares the Critical Traits to Develop by Age 30 Dara Khosrowshahi discusses his views on the vital leadership qualities to develop as a young…
Digital & Social April 30, 2017 0 The 20 Most Visible Sites on Google Search Results Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia…
Branding October 24, 2016 0 Why Aren’t Any Travel Brands Considered Among the Best on Earth? One thing we here at Skift often say is that travel is one of the…
Branding October 17, 2016 0 Video: Marriott CEO on the Virtues of Scale and Loving All 30 Brands Just four days after closing the deal to acquire Starwood Hotels and Resorts, Marriott International…