The Greta effect puts pressure on brands
From the climate crisis to plastics pollution, people everywhere are increasingly concerned about the environment,…
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Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
Hey, Alexa: How Is Technology Transforming The Hotel Industry?
It’s safe to say that technological advancements have played a crucial role in the development…
Drew Houston on How Dropbox Bounced Back
An interview with the CEO of the pioneering cloud computing unicorn. Founded in 2007, Dropbox…
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a…
Expedia CEO Shares the Critical Traits to Develop by Age 30
Dara Khosrowshahi discusses his views on the vital leadership qualities to develop as a young…
The 20 Most Visible Sites on Google Search Results
Amazon.com is the advertiser that appears most visibly in Google paid search results, whereas Wikipedia…
Why Aren’t Any Travel Brands Considered Among the Best on Earth?
One thing we here at Skift often say is that travel is one of the…
Video: Marriott CEO on the Virtues of Scale and Loving All 30 Brands
Just four days after closing the deal to acquire Starwood Hotels and Resorts, Marriott International…