‘Emotional intelligence’ is the driving force for effective marketing in MENA
Emotional intelligence emerges as the overarching theme of WARC’s 2021 MENA Strategy Report, which outlines…
Browsing: Emotional Intelligence
Four cases for emotional intelligence in advertising
David Penn dives into the role of emotion in building and sustaining brands in a…
Off The Record: Masked Marketer
Editor’s Note: “Off The Record: Masked Marketer” is a new series where we peek behind…
Why building an emotionally intelligent workforce should be a business priority post-COVID
In the post-COVID work climate, soft skills such as emotional intelligence are more in-demand than…
This is why you should have your own personal communication style
To be an effective communicator, a leader must have good emotional intelligence—and follow these few…
Can brands automate emotional intelligence?
Intelligence is the ability to gather information and apply it to the human experience. This…
Why designers should stay in the “problem space” as long as possible
The more time you spend devising goals, the less time you need to spend on…
Safe enough to try: An interview with Zappos CEO Tony Hsieh
Organizations are more likely to innovate and thrive when they unleash the potential of individuals…
Bot influencers are the programmatic future of conversational advertising
In the near future, ads will just be part of the conversation. Bots, and the AI…