Why people feel so little love for Uber’s brand
A new consumer-sentiment study finds Uber ranks near the bottom of the companies studied. Riders…
Browsing: Disney
Branding in the metaverse with Roblox
The metaverse has taken the world by storm in the last year, but that’s nothing…
Vacation to Staycation
Move as an arena has been fundamentally impacted by both contextual factors (pandemic, populist movements,…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
These are the most popular sonic logos of 2021
In our world of streaming, sonic logos are becoming more and more important for brands.…
ANA’S RIP VAN WINKLE MOMENT
This week the ANA (Association of National Advertisers) awoke from its decade-long coma and decided…
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
What Cobra Kai secretly teaches us about the importance of TV for brands
YouTube has massive reach and can drive significant impact for advertisers, but TV remains the…
(More) digital trends for 2021: Making the new old again
In December, we released our “10 Key Digital Trends for 2021” report, which contained major…
30+ smartphone apps you should delete before 2021
Start off the new year right by ruthlessly uninstalling apps that stress you out, play…