How Typecasting Millennials Is Hurting Ad Buyers
It’s No Longer About Buying Audiences, But About Individual Users The demographic cohort commonly known…
Browsing: Digital Marketing
Let’s get digital: the threat of management consultancies
At the risk of sounding foreboding during the time of goodwill, agencies across the board…
Personalisation: don’t be the lazy uncle of advertising
Whilst searching for a Secret Santa present for a colleague, I noticed that there’s a…
Marketers are embracing Instagram’s self-serve ads
One ad buyer says spend on Instagram has increased ‘something like 11,000%’ between Q3 and…
12 Strategies for Creating a Webinar That Wows Crowds
A webinar can help you reach a vast audience and grow your business. Here are…
Understanding Your Content Marketing Goals Before Setting Metrics
It’s much easier to start a journey if you know where you’re going—and much more…
50 Online Marketing Influencers to Watch in 2016
Over the last several years, digital marketing has become an essential part of every successful…
Here are Some of the Best Viral Campaigns of 2015
Each year there are new viral campaigns on social media and on the web and…
Google+ Changes: What Marketers Need to Know
Have you heard about the changes to Google+? Want to know how the redesign affects you?…
Four Mistakes That Can Kill Your Brand Campaigns
It’s no secret that the days of just “the three screens” are long gone. When…