Don’t sweat the new normal
As consumers rewire their habits and lifestyles thanks to COVID-19, marketers should take the opportunity…
Browsing: Customer
To Cut Costs, Know Your Customer
The economic disruptions caused by the ongoing pandemic are forcing myriad decisions on CEOs of…
What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more…
Here’s why loyalty needs to break the rules
Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible…
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
MOVING BEYOND THE PLATE: HOW RESTAURANTS ARE BECOMING THE NEW LIFESTYLE BRANDS
Restaurants are no longer just a place to have a meal. Today, customers are looking…
Your brand’s worth is in your own hands!
You do not have to look far ahead into the horizon to read that businesses…
How Location Analytics Is Helping Retailers Reinvent Themselves
Every day, retailers watch customers leave their stores without making a purchase. For most of…
The Best Marketers Read Minds
How to hear the unspoken stories your customers tell themselves. Talent agencies are a strange…
How retail apps can improve user engagement and retention
Application user acquisition is a sizable investment for mobile marketing teams, and that makes retention…