
Don’t sweat the new normal
As consumers rewire their habits and lifestyles thanks to COVID-19, marketers should take the opportunity…
As consumers rewire their habits and lifestyles thanks to COVID-19, marketers should take the opportunity…
The economic disruptions caused by the ongoing pandemic are forcing myriad decisions on CEOs of…
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more…
Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible…
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
Restaurants are no longer just a place to have a meal. Today, customers are looking…
You do not have to look far ahead into the horizon to read that businesses…
Every day, retailers watch customers leave their stores without making a purchase. For most of…
How to hear the unspoken stories your customers tell themselves. Talent agencies are a strange…
Application user acquisition is a sizable investment for mobile marketing teams, and that makes retention…