Time to Define and Own Your Personal Brand
Whether you intentionally curate your personal brand or not, you are one. Consumers are very…
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AD WRITING INSIGHTS—20 EXPERT TIPS FOR CRAFTING COMPELLING MARKETING COPY
You can totally ignore these—but please, for the rest of us, don’t Coming up with…
The splat is back: Why Nickelodeon rebranded for the first time in 14 years
Designed for today’s kids and their nostalgic parents, Nick’s visual identity looks a lot like…
Beyond Virality: Understanding TikTok’s New Growth Patterns
At one time, TikTok was dubbed “the million-follower factory” for its ability to catapult new users to…
See like a concierge: Ford’s massive transformation from product to experience
There are few industries where the notions of “concierge” and “buying experience” would be as…
Ray-Ban’s new sunglasses are inside out on purpose
Most lenses are convex. Ray-Ban’s new Reverse collection is concave. Here’s why. Look closely at…
Full-funnel contextual advertising is finally here, and we have AI to thank
Contextual advertising’s ability to tailor the content and placement of creative to appeal to target…
Nike and Air show brands can laude wins forever
Ben Affleck’s Air is a dream come true for Nike. The story of Nike’s 1984 pursuit of…
Anticipation is growing for Greta Gerwig’s film, Barbie. Ahead of the July release, Andi Davids, global strategic business director at Bulletproof says the message is clear: Barbie is back.
From high street to high fashion, lemonade to loungewear, soft pile rugs to secret menus,…
AI-powered marketing and sales reach new heights with generative AI
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way…