These brands will pay you to wear their clothes
For decades, fashion brands have built their businesses on convincing customers to buy new clothes,…
Browsing: Consumer Behaviour
Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis.
As consumers around the globe adjust to the next normal, there is significant variance in…
Reimagining consumer-goods innovation for the next normal
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
10 seminal books (and their speed summaries) for a deep insight into human nature and consumer behaviour.
During times that are uncertain and dynamic, it is tempting to focus on what’s changed…
Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery.
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the…
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
The pandemic has been a learning curve for many marketers, including Elana Gold, who began…
How Digital Are Millennials in Their Shopping?
At a life stage that entails lots of buying, millennials are combining digital and in-store…
A Strategy for Desire: Inside the brain’s brand room
How to nail applied neuroscience In a world where consumers have become accustomed to a…
Mat Sweezey’s List of 103 Marketing Thought Leaders, by Category [Opinion]
Editor’s note: This list was compiled by marketer Mat Sweezey based on his insights and…
Brand Admiration Is Earned, Not Given: Here’s How to Make It Last Forever
Editor’s note: This article is part of a series exploring the characteristics of brand admiration,…