Think twice before choosing a blue logo. Here’s why
Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately…
Browsing: Consistency
5 ads that won it for Joe Biden
Biden spent more money on advertising than any other US presidential election candidate. Joe Biden…
The Power of Consistency in Branding
Successful Brands Are … Successful brands are many things. To appeal to customers, organizations must…
Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game
You’ve likely sat through dozens of terrible presentations and resented every minute. You know what…
14 Mobile Apps to Create Branded Visuals
Do you create visual images with your smartphone or tablet? Looking for tools to brand…
How can we get more career experience in less time?
Experience can’t be faked and we can’t travel forward in time, so where do we…
Brand Storytelling That Stands Out in the Crowded Food and Beverage Market
Brand storytelling is great when you’ve got a multimillion-dollar budget and endless possibilities for creativity.…
This Brand Strategy Can Make Your Startup Look Bigger Than It Is
When Leslie Ziegler joined the founding team of Rock Health in 2010, she had an enormous task ahead of…
HOPPING ABOARD THE SHARING ECONOMY
This is the first of three articles on the sharing economy. The goal of our…
Trump’s Branding Strategy Got Him Elected. Now It’s Failing Him. Sad!
Trump is a great trash talker, but his approach doesn’t work when it comes to…