‘Change without story is a mandate, change with story is purpose’: Why marketing and comms execs are being tapped for chief-of-remote roles
This article is part of the Future of Work briefing, a weekly email with stories, interviews,…
Browsing: Communication
Under the influence: Interview with Maree Sortino
Trying to find the right influencer can be time consuming but it is achievable for…
The Hard Truth About Customer Lifetime Value
The CMO Council found that 80% of marketers have a limited understanding of customer lifetime…
Beyond binary: how brands can lean into the gender debate
Gender expression has long been a metaphoric anchor for advertisers – but its clout can swing either…
Better Communication Through Neuroscience
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are…
Pause before you post: A lesson for leaders, not just teens
This message is for you, corporate executive, business leader or family member of a small-business…
When The Magic Happens
This is a story about when big innovations happen. Not how, but when. And to…
How COVID-19 created a new kind of consumer in just 90 days
After two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when…
Quick Think: How to Use Body Language When Confronting Objections
Knowing what to say to a skeptical audience is paramount, but how can your body…
How Social Media Is Shaping Political Campaigns
In his short-lived campaign for president, entrepreneur and former New York City Mayor Michael Bloomberg spent…