Legacy Brands Have A Lot To Learn. So Do Direct Brands.
With the steady rise of direct brands, a lot has been said about what legacy…
Browsing: BrandKnew
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment.…
11 infuriating Apple glitches, and the best ways to cope with them
Though known for slick, intuitive design, Apple has let a bunch of glitches and poor…
10 Surprising Stats You Didn’t Know About Content on LinkedIn [Infographic]
In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social…
Becoming the Best: Excellent Customer Service Always Wins
The Ritz-Carlton is arguably one of the most recognizable brands in the world. The hotel…
Finding STEM’s ‘Gone Girls’: Why Women Innovators Need a New Deal
A recent government report shows that despite their growing presence in science, technology, engineering and…
AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
Listen to the latest episode of the Cannes Lions podcast
In the 13th episode of Asking Out Loud with the New School, PR guru Richard…
Is brand authenticity disrupting advertising?
As powerful as it is as a channel for brand awareness and even commerce nowadays,…
INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…