Don’t break the rules – become flexible and agile
I’ve read yet another good and insightful piece on success in digital transformation, which relies…
Browsing: BrandKnew
Mat Sweezey’s List of 103 Marketing Thought Leaders, by Category [Opinion]
Editor’s note: This list was compiled by marketer Mat Sweezey based on his insights and…
What Creativity in Marketing Looks Like Today
What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more…
AMAZON’S REVOLUTIONARY RETAIL STRATEGY? RECYCLING OLD IDEAS
I SOMETIMES THINK that if you could look in the safe behind Jeff Bezos’ desk, instead…
Tofu or Takeout: Why Eating Healthy Is So Hard
A Saturday morning trip to the farmer’s market is as popular now as garage sales…
How advertisers can get the most from VR, AR ads
VR ads in 2019: What’s working, and what’s not Look at a typical advertising trade…
Branding and Design Are Inseparable: The Why, The How, and Two Examples
All businesses face a dilemma. They must stand out from their competition, interact with customers,…
Why Digital Marketing Is More Important Than Ever Before [Infographic]
Digital marketing is booming. Businesses around the world are jumping onto technological advancements and changes…
Social Media Visibility Has a Price: 7 Things You Must Do
That is the type of conversation I routinely have with clients—startups and corporations—looking to build…
How Google Photos joined the billion-user club
The surprising story of the Google gambit that stripped Google+ of some of its best…