An Interview with HEINEKEN’s Brand Director, Nic Casby
Nic Casby is HEINEKEN’s Brand Director and we got to speak to him about London’s…
Browsing: BrandKnew
Design for the experience economy: Buying the brand experience
Once we streamline the path to purchase, what’s left for experience designers to do? Vertical…
Ekoa: The Wonder Material That Could Help Save the Rainforests
Merely slowing our rate of deforestation won’t cut it if humanity is going to make…
BEER Coors Light Goes For Younger Drinker In ‘Made To Chill’ Campaign
Coors Light just debuted its “Made to Chill” campaign — significant because, for a change,…
How Zappos used AI to rebuild its search engine
Zappos, the Amazon-owned retailer that sells shoes, clothing and accessories online, is using machine learning…
NEW RESEARCH UNCOVERS BIGGEST DIFFERENTIATOR OF EFFECTIVE MARKETING: BRAVERY
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those…
Travel Trendspotting: The top brands celebrating summer with digital ads
This post was originally featured on the Comperemedia blog. In the fall, retail brands compete for…
Supercharge Your Marketing by Learning Advanced SEO
This class goes beyond the basics to future-proof your company’s SEO. Learning the foundations of…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
Using the 7 Pillars of Authority Marketing to Conquer the Affluent Market
If you’re selling to affluent customers, who you are is much more important than what…