Privacy, marketer risk, and the reform of adtech
The current state of adtech is putting brands at risk by placing ads next to…
Browsing: BrandKnew
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
What Will It Take for Uber to Become Profitable?
Uber has to fix its business model to make it profitable in a sustainable way,…
Why brands are struggling to get media right in the short and long term
Digital ad spend is growing but marketers aren’t sure they’re putting it in the right…
Are we seeing a pivot back to brand?
It appears that brand building is back, after years of digitally-enabled performance work drawing the…
The Architects of Our Digital Hellscape Are Very Sorry
The Architects of Our Digital Hellscape Are Very Sorry If you’re feeling a bit uneasy…
AR puts the person in personalized advertising
Brands will gradually shift towards augmented experience as a way of reaching consumers, as more…
The Top 10 Events That Shaped – And Rocked – The Digital Ad Industry Over The Past Decade
The programmatic ecosystem spent the last 10 years in a state of hyper growth, and…
5G’s Impact on Marketing in 2020: Trends and Predictions
2019 witnessed the emergence of 5G in its commercial usage capacity. With 2020 just around…
The Digital and Graphic Design Trends of 2020 [Infographic]
If you want to maximize your digital marketing performance, you need your visual elements to…