Your brand: an agent of change
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…
Browsing: BrandKnew
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
What’s Top of Mind for CMOs Right Now?
For our report on how the role of the CMO has changed in recent years, we asked…
One Wheel, Zero Buttons
This week the hosts debate whether one wheel is better than two, and whether having…
Apple’s Latest Deal Shows How AI Is Moving Right Onto Devices
The iPhone maker’s purchase of startup Xnor.ai is the latest move toward a trend of…
The two faces of the smart city
For some, surveillance is designed to be a luxury good that makes life more seamless.…
What Beyoncé’s Ivy Park x Adidas launch means for the new age of celebrity brands
Ownership is the new endorsement. There has been an awakening. Have you felt it? It…
This is why you should have your own personal communication style
To be an effective communicator, a leader must have good emotional intelligence—and follow these few…
How to reinvent your email as a productivity tool
Getting back to basics and consolidating every type of correspondence on email may seem counterintuitive,…
Five Best Brands For The Canna-Curious
From tea to dark chocolate-covered espresso beans, these cannabis products will convert you. Your curiosity…