Managing Your Marketing Strategy During a Crisis
As we enter Q2, marketing leaders are piecing together how they will adjust their marketing…
Browsing: BrandKnew
What Poker Can Teach Us about Making the World a Better Place
In her new book, The Biggest Bluff, psychologist and journalist Maria Konnikova writes about her immersion into…
The World of Voice
eMarketer principal analyst Victoria Petrock and forecasting analyst at Insider Intelligence Peter Vahle discuss the…
Here’s the Coup: Subscription Model for Search Engines!!
A Startup Is Testing the Subscription Model for Search Engines Sridhar Ramaswamy—the head of Google’s $95…
Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Dive Brief: Chief marketing officers for the first time are prioritizing brand strategy ahead of…
Coca-Cola encourages shared meals in 1st ad since pandemic pause
Dive Brief: Coca-Cola debuted its first new advertisement since the pandemic started, shining a spotlight…
Where behavioural science fits between ‘normality’ and continued worry
Pubs and hairdressers have reopened in many parts of the UK in a move that…
Marketers explore the value of QR Codes
It took a global pandemic, but QR codes may finally take off With the increasing…
Engagement over Revenue
Engagement over revenue: How The New York Times has reoriented its events internationally Facing the…
Everything You Have Read About Contact Tracing Apps Is Wrong
Technology sounds like an attractive solution to contact tracing, but apps are at best a…