Why We All Need a Personal Website – Plus Practical Tips for How to Build One
Building and maintaining a personal website is good for you, your data, and your career.…
Browsing: BrandKnew
Pay Attention: The Art of Noticing
Rob Walker invites us to look at the world around us with fresh eyes in…
3 STEPS TO IMPROVING YOUR MARKETING INTELLIGENCE STRATEGY
As businesses work to reopen and adjust to the “new normal”—navigating changes across customer preferences…
Lexicon for a Pandemic
“Maskhole,” “body Zoom-morphia,” and more neologisms for coronavirus communication. Maskhole: An individual who wears a…
The committed innovator: A discussion with investor Kevin O’Leary
The star of entrepreneur competition Shark Tank explains where he sees innovation opportunities in the post-COVID-19 era.…
How Google, Facebook, Microsoft, and Amazon became the most manipulative advertisers on TV
The biggest ads from the biggest brands in big TV moments used to be dominated…
The cynic’s case for why brands need to double down on the Facebook ad boycott
If advertisers don’t hold their nerve, they’ll confirm all our worst assumptions about them. But…
25 years ago, ‘Waterworld’ forever changed how we think about hits and flops
The calculus on what makes a movie a success or a bomb continues to evolve,…
Name pronunciation matters! LinkedIn’s new audio feature helps you get it right the first time
Her name is Troi. Yes, you’re tempted to transpose the two middle letters, making it…
In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences
New research shows that brands that embrace innovation and agility with an aim on humanizing…