How Defining a Brand Purpose Can Build Consumer Trust
Is it possible for companies to increase feelings of well-being in their consumers? Yes, if…
Browsing: Branding
Why Category Killers Can’t Survive
Your browser does not support the audio element. Wharton marketing professor John Zhang says category…
Why identity, as a valuable marketing tool, is at a turning point, per new report
A survey out today of 1,000 agency and marketing execs shows a majority believe user…
IKEA’s Vala Magnadottir on the fast-changing media landscape and developing a measurement framework that keeps pace
The brand’s global strategy and investment media leader addresses KPIs influencing media selection, how effective…
EFF BOMB: The magic of long ideas
James Hurman examines the 2022 WARC Awards for Effectiveness North America Grand Prix for McDonald’s,…
GenZnomics: 10 GenZ Beliefs Driving Global Economy
As a GenZ authority and policy advocate, I believe it is essential to advance a…
THE KEY TO UNLOCK YOUR INNER FUTURIST
What is the first thing that comes to mind when you hear the words “foresight”…
Consumers see brands ‘kingwashing’
Seven in 10 Britons think brand tributes and activity around the Coronation of King Charles…
PepsiCo’s approach to the new path to purchase and changed dynamics in marketing for a fast-evolving world
Atin Kulkarni, VP, Global Media and Commercial Capabilities, PepsiCo I’ve been at PepsiCo for just…
Agency culture crucial to retaining strategists
Four in 10 strategists globally are looking to change jobs in the next 12 months,…