A few of top brands’ social media missteps of 2015
Copyranter: The biggest digital dumbasses of 2015 Mark Duffy has written the Copyranter blog for 10…
Browsing: Branding
Personalisation: don’t be the lazy uncle of advertising
Whilst searching for a Secret Santa present for a colleague, I noticed that there’s a…
The Best And Worst Branding of 2015
FROM GOOGLE AND SNOOP DOGG TO HILLARY CLINTON AND THE NEW SCHOOL, IT’S BEEN AN…
How to win a Cannes Lion: Using social analytics to create award-winning campaigns
What does it take to win a prestigious marketing award like a Cannes Lion? The…
Understanding Your Content Marketing Goals Before Setting Metrics
It’s much easier to start a journey if you know where you’re going—and much more…
Is your brand ready to get touchy-feely? Five key marketing predictions for 2016
We are all constantly trying to look into the future and predict the next big…
The Year in Video Marketing and What to Expect in 2016
We marketers love our trends, and these days there are plenty to choose from: marketing…
Is 2016 the year the word ‘digital’ is finally consigned to history?
Just as technology has become an integral part of consumers’ lives, so ‘digital’ – once…
Five Ways Successful Brands Unsell to and Instead Woo Customers
Have a brand and want to charge a premium? Then you better stop selling to…
The soaring popularity of branded hashtag emojis
How the Branded Hashtag Emoji Is Taking Over Twitter The hottest marketing technique on Twitter…