How brands can keep it personal
Recently, I attended the first ever Fast Company Innovation Festival in New York. The week-long event…
Browsing: Branding
The Revamping of an iconic brand
The Doll Evolves, Big and Tall: Mattel Revamps Barbie Brand Barbie, born Barbara Millicent Roberts…
How to be a creative agency CEO
Managing the organised chaos of an ad agency requires a certain approach and a special…
Brand strength relies on stability, consistency and trust, says Breguet exec
In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell…
This Brand Identity Spins Like A Slot Machine To Create Countless Permutations
AND EVERY COMBINATION IS A WINNER. Keeping pace with digital technology’s constant evolution is no…
The art of building a brand
What Apple And Starbucks Taught Me About Building A Brand When we see an energetic…
Broad targeting, penetration strategies key to brand awareness in 2016
New Year’s Resolution: Why getting noticed in 2016 is all about being disruptive, challenging and…
Making in film branding into an art
The Brands In Spectre — 007 Product Placement in James Bond’s 24th Film What if we…
Words Of Wisdom From 10 Design Masters
New year, new vision? As you mull over your plans for 2016, let these pearls…
For retail brands, digital will drive a return to stores in 2016
Landor Looks At 2016 Branding Trends A new study says 2016 will be the year…