A Leader Evolves: How Santander Is Refreshing Its Brand
The Economist calls Santander Bank the “king of the Eurozone” while British magazine The Banker crowned it “Global Bank…
Browsing: Branding
Unbranding Is Dumb
Brand-free branding is the latest marketing trend, but it ignores the qualities that makes companies…
American Express Gets Its First New Logo In Over 40 Years
You might not even notice the redesign–and that’s the whole point. American Express has a…
Technology has upended the world’s advertising giants
Advertising agencies are under pressure to change archaic and inefficient elements of their business models…
WHY PARTNERSHIPS ARE AS IMPORTANT AS EVER IN ADVERTISING
Looking around the ad industry these days it’s easy to get discouraged. Advertising, once a…
With new digital campaign, eBay Fashion aims to reposition in the face of competition
As eBay Fashion attempts to establish itself as a viable retail player in the Amazon age,…
You Can Now Get Pantone Mood Lighting In Your Car
Would you prefer Golden Insight, Orange Delight, or Dream Purple to soothe your road rage…
Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV Campaign
‘How you feel matters more than how you look,’ new ad says Snapchat has an…
How to Use Facebook Ads for Market Research
Do you sell products or services on Facebook? Wondering how to test your targeting and…
That GIF You Just Shared? It Might Actually Be an Ad
Why brands like Bubly, Converse and Gatorade are getting into looping Imagine an ad playing…