
Developing the right brand voice and brand tone
Tone of voice is the way that you communicate your message — it dictates the…
Tone of voice is the way that you communicate your message — it dictates the…
Artificial intelligence is top of mind for many in the marketing and communications world. Many…
Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any…
In the nearly 50 years since email was invented, people have spent a great deal…
Today, marketers’ jobs have become increasingly more complex, says Anna Ji. With so many different…
It’s remarkable how brands connect with people when they stop taking themselves so seriously. Everyone…
Twitter’s been on a tear to prove that even with a smaller audience than Facebook…
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…
A recent survey finds many people say it increases accountability for businesses Data from social…
When a company makes a major change to its brand or image, any number of…