Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage
Twitter’s been on a tear to prove that even with a smaller audience than Facebook…
Browsing: Brand Voice
Orchestrating brand voice: Lessons for marketers
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…
Got a Complaint with Brands? Take It Up on Social Media
A recent survey finds many people say it increases accountability for businesses Data from social…
The Marketing Genius Behind Snapchat’s Name Change
When a company makes a major change to its brand or image, any number of…
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Customers want more than an experience. They want emotion. Customers want a brand that they…
Consumers Can’t Tell Native Ads From Editorial Content
Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study…