Developing the right brand voice and brand tone
Tone of voice is the way that you communicate your message — it dictates the…
Browsing: Brand Voice
3 New Ways Artificial Intelligence Is Powering The Future Of Marketing
Artificial intelligence is top of mind for many in the marketing and communications world. Many…
Your Golden Ticket of Marketing (Hint: It’s Not Your Website)
Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any…
Use Cases for AI in Email
In the nearly 50 years since email was invented, people have spent a great deal…
What marketers can learn from indie filmmakers
Today, marketers’ jobs have become increasingly more complex, says Anna Ji. With so many different…
7 Brands Killing It With Humor on Twitter
It’s remarkable how brands connect with people when they stop taking themselves so seriously. Everyone…
Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage
Twitter’s been on a tear to prove that even with a smaller audience than Facebook…
Orchestrating brand voice: Lessons for marketers
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…
Got a Complaint with Brands? Take It Up on Social Media
A recent survey finds many people say it increases accountability for businesses Data from social…
The Marketing Genius Behind Snapchat’s Name Change
When a company makes a major change to its brand or image, any number of…