Is Your Brand’s Ad Campaign a Costly Mistake?
Marketers often feel that they are experts in consumer psychology. Yet, few actually are. And…
Browsing: Brand Strategy
Preventing Burnout: The Demand-Control-Support Model
In this Nano Tool for Leaders, Wharton’s Adam Grant shares insights about how burnout can…
WHY TWITCH IS MAKING A MISTAKE WITH SUBSCRIPTIONS
A few weeks ago, we wrote about the Creator Economy and how it is parallel to the…
How to make a design prototype
A new book breaks down this necessary tool in a designer’s arsenal. How do you…
TikTok continues to be a brand marketer darling despite its geopolitical dramas
TikTok has its fair share of problems including geopolitical tensions, privacy issues, internal strains and…
The world’s whitest white paint is coming for cars, planes, and spacecraft
It can lower vehicle surface temperature by up to 42°F, reducing AC consumption and saving…
Understanding the Components of Trust: Is Objectivity Essential?
Right now, the American public trusts businesses more than they trust the government or media.…
Why the metaverse?
As brands rush to stake their claim in the internet’s new frontier, many questions remain…
How to Keep Your Company’s A.I. From Being Creepy and Annoying
Expanding privacy options will help consumers feel more comfortable The more artificial intelligence knows, the…
Why You Need a Branded Podcast (And How to Create and Brand Yours)
Podcasts are among the fastest-growing forms of popular media, and branded podcasts are no exception.…