Why ChatGPT will profoundly transform every marketing career, starting now
The ChatGPT struggle I am a person who explores the edges. I experiment with every…
Browsing: Brand strategy
Designing out of difficult times
Design matters—and not just in good times. CEOs who embrace design can enhance strategy and…
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life You’re hearing…
How to use AI to generate creative ideas
Chatting with an AI about ideas lets you explore angles, approaches, and—most importantly—weirdness that you…
Gartner: Uncertainty clouds CMO prospects for 2023
Dive Brief: Marketing chiefs will face serious challenges to growing brand value and loyalty next…
What these latest consumer affinity trends tell us about marketing in 2023
Consumer affinity across social media can reveal some surprising insights about how people shop and…
Ever Been Told You’re Too Nice to Work in Advertising?
When we first got into this business, we were both told, more than once, that…
World Cup Qatar is putting brands on defense
Brands like predictability off the field, and the premier global sporting event is wreaking havoc…
See Mercedes’ ‘Avatar’ ad as hype begins for blockbuster movie sequel
Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the…
NEXT BIG THINGS IN TECH 2022
From AR-assisted surgery to smart soybean plants to fairer algorithms, these breakthroughs are shaping the…