Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation…
Browsing: Brand strategy
How much impact can visual identity have on your organic visibility?
When it comes to optimizing your site for organic clicks, just how much time do…
Why B2B must embrace diverse and inclusive storytelling
It’s now a given that brands need to be inclusive in their marketing to meet…
Who cares about the metaverse?
Around the world, levels of understanding and interest in what the metaverse is and could…
Hendrick’s Gin creator shares marketing lessons
Steven Grasse is not bashful about plugging his agency: “I know more about the spirits…
The airport of the future might look like this
This clever proposal from global design firm HOK replaces long concourses with zippy automated shuttles.…
Many people are struggling with inflation. Should brands address it in ads?
“If you’re not a brand that’s going to be able to radically change consumers’ day-to-day…
Crypto Was Always Smoke and Mirrors
The fall of FTX shocked everyone. Except this guy. The world of cryptocurrency is rich…
What’s the definition of an “agency”?
As a marketing professional I get deluged with ads, posts, junk mail and articles offering…
The Future of Digital Cash Is Not on the Blockchain
The Future of Digital Cash Is Not on the Blockchain When you hear the phrase…