4 Tips for Developing a Product Around an Unknown Concept
If you’re a trailblazer in a novel space, here are four ways to forge ahead.…
Browsing: Brand Marketing
What Bothers Consumers Most About Brand Marketing
Consumers say the thing they dislike most about brand marketing is false, misleading, or phony…
Apple Product Placement: 6 Questions With Jon Holtzman
Before Dell and Lenovo became common onscreen stars, Apple was pioneering product placement in Hollywood…
In A First, Foot Locker Flaunts Global Appeal
Foot Locker—long a fan of playing it for laughs with famous athletes—is taking a different…
How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Experts weigh in on the soda-maker’s tone-deaf debacle Since the moment Pepsi released its new two-and-a-half minute…
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share…
Why Aren’t Any Travel Brands Considered Among the Best on Earth?
One thing we here at Skift often say is that travel is one of the…
Articulating the Power of Content Marketing for Brands
Content Source: Demand Metric This article first appeared in www.fuelingnewbusiness.com
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…
3 things CMOs should ask their brand marketing teams
Marketers know that building and maintaining brand engagement is an important part of overall marketing success.…