Brand activism is on the rise in content campaigns
Marketers around the world are placing greater emphasis on brand activism as they seek to…
Browsing: Brand Loyalty
47 Best New Retail Concept Stores in the World
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept…
The Power of Consistency in Branding
Successful Brands Are … Successful brands are many things. To appeal to customers, organizations must…
Loyalty, Advocacy and Instant Lunch
A couple of months ago, I came across a t-shirt at Target that made me…
YOU GUYS SUCK! THE DOS AND DON’TS OF COMPARATIVE ADVERTISING
From chicken sandwich wars to ‘corngate,’ trading shots with rival brands is all the rage.…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
Legacy Brands Have A Lot To Learn. So Do Direct Brands.
With the steady rise of direct brands, a lot has been said about what legacy…
Why brands need to revise their loyalty programs now
There was a time when running a loyalty program was simple: any business from a…
Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
Orchestrating brand voice: Lessons for marketers
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…