What does Byron Sharp’s research really tell us about differentiation?
Rob Meyerson was struggling to fully grasp some of the assertions in Byron Sharp’s books,…
Browsing: Brand Loyalty
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
The future of loyalty and CRM is a step change, not an evolution
What’s the future of loyalty? How we answer the question depends on a number of…
Eight Steps to Build Brand Loyalty
To build brand loyalty, serve your best customers better than your competitors do. Here are…
Brand Champions and LTV
In the age of online shopping and fickle customers, loyalty may feel like a thing…
Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…
How to build brand love and why it matters now
A crisis can bring out the best in people. And it can for companies too.…
Why brands need a different approach to online communities
Emerging platforms are creating new dynamics in the way people interact with and influence each…
Brand activism is on the rise in content campaigns
Marketers around the world are placing greater emphasis on brand activism as they seek to…