Sustainability or Spin? Why Straight Facts Matter Most
As demand for better brands continues to increase, we can expect an exponential increase in…
Browsing: Brand Loyalty
Marketing In, Through and Out of The Pandemic
Myth #1: Customers buy more when they have a psychological safety of brick-and- mortar stores Truth: Psychological…
Marketers will need to be at the top of their game in 2022
Changed behaviours, the end of brand loyalty, economic headwinds, cultural division … 2022 is going…
When it Comes to Loyalty, Cash is King
Thousands of loyalty programs exist today across all types of industries. In the travel and…
Holiday Season Tests Brand Loyalty
‘Tis the season for spending, and marketers in retail and travel are hoping for lots…
The Subscriber-Focused Delivery Model:12 Lessons for Launching a Successful Subscription Offering
by Michael Mansard, Principal Director of Subscription Strategy, Zuora & Nick Cherrier, Senior Strategist, ZuoraIn a…
What does Byron Sharp’s research really tell us about differentiation?
Rob Meyerson was struggling to fully grasp some of the assertions in Byron Sharp’s books,…
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…
How images of love and war can build brand loyalty
How Companies Cleverly Deploy Metaphors Southwest Airlines speaks a language of love, but for Palantir,…
The future of loyalty and CRM is a step change, not an evolution
What’s the future of loyalty? How we answer the question depends on a number of…