The future of loyalty and CRM is a step change, not an evolution
What’s the future of loyalty? How we answer the question depends on a number of…
Browsing: Brand Loyalty
Eight Steps to Build Brand Loyalty
To build brand loyalty, serve your best customers better than your competitors do. Here are…
Brand Champions and LTV
In the age of online shopping and fickle customers, loyalty may feel like a thing…
Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…
How to build brand love and why it matters now
A crisis can bring out the best in people. And it can for companies too.…
Why brands need a different approach to online communities
Emerging platforms are creating new dynamics in the way people interact with and influence each…
Brand activism is on the rise in content campaigns
Marketers around the world are placing greater emphasis on brand activism as they seek to…
47 Best New Retail Concept Stores in the World
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept…
The Power of Consistency in Branding
Successful Brands Are … Successful brands are many things. To appeal to customers, organizations must…
Loyalty, Advocacy and Instant Lunch
A couple of months ago, I came across a t-shirt at Target that made me…