What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how…
Browsing: Brand Loyalty
NFTs still useful to promote brand loyalty
Are NFTs dead? How media agencies are framing the future of this blockchain tech After…
Brands need to marry humour and purpose
System1 testing of Cannes Film Lions winners suggests that humour is once again becoming an…
The Pitfalls of Flaunting Your Social Status
Using luxury goods could make you seem like a poor team player, according to new…
TikTok’s plan to open a retail store is bonkers. Here’s why
TikTok has plans to launch an online shop in its U.S. app, putting it in…
To Maximize Creator Relationships, Brands Should Think Long-Term
As social media creators continue to play a bigger role in brands’ spending, marketers are…
Advertising gets Arab mums all wrong
Eight in 10 Arab mothers feel they are not accurately represented in the advertisements they…
How the recession could impact brands’ metaverse spending
Over the past two years, the metaverse has been marketers’ preferred wall to throw things…
Content research tips: a roadmap for creating great content
You know what content marketing is truly about. It’s a never-ending battle for your customers’ and prospects’ attention.…
3 ways to build fierce brand loyalty
Talent shortages are plaguing companies across the country. What if your customers leave next? In…