The best Olympic logos of all time, according to design experts
The real Olympic blood sport? Debating the official logos. This year’s Olympics have a confusing…
Browsing: Brand Identity
How your multilingual marketing can strike the right tone
Crafting a comprehensive marketing strategy in a domestic market and your native language is one…
Ad of the Day: Pepsi’s hidden logos ‘proof’ it goes better with burgers than Coke
#BetterWithPepsi: ad claims drink is better with burgers than Coca-Cola Pepsi has been making itself…
Think twice before choosing a blue logo. Here’s why
Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately…
Six Prerequisites for a Responsive Brand
How quick are your brand’s reflexes? How quick should they be? Consider that we live…
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Burger King’s New Logo Is a Blast From the Past
Burger King’s new visual identity, its first major update in more than 20 years, looks…
Kia Unveils New Logo, Global Brand Slogan
Kia Motors Corp. lit up the sky in Korea at 5 a.m ET with a…
Pfizer unveils its first major logo redesign in 70 years
A new brand identity aims to embody the pharma giant’s shift from pills like Advil…
NASA’s ‘worm’ logo lay dormant for 28 years. So why are people so obsessed with it?
Even SpaceX is a massive fan. NASA astronauts safely returned to Earth this past weekend,…