How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
Browsing: Brand Identity
Why B2B brands need to invest in brand marketing
Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B…
The logos of Apple, Nike, Amazon, and Coca-Cola like you’ve never seen them before
Paul Rand’s logo for IBM is among the most recognizable bits of branding…
The two-year quest to rebrand Ikea for the digital age
The company isn’t giving up its blue and yellow logo, but it instead will debut…
Logo History 101 – A Walkthrough of Lasting Impressions
Logos are an indispensable part of doing business in the modern world. The variety of…
The art of the DIY Logo
If one principle of marketing is true for every industry, it is that the simplest…
Sheraton Hotels Updates 82-Year-Old Logo
Sheraton Hotels & Resorts is updating its logo after 82 years as part of a…
The secret origin story of the twitter logo
4 things you didn’t know about Twitter’s logo Company logos change all the time. Especially…
Why video is still the best investment for digital publishers
Today, video is recognized as the most important medium for viewer engagement and retainment. And,…
A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…