#NoFilter – how understanding attention can reframe brand building
Your brand may be your biggest asset. But, is it being harnessed as well as…
Browsing: Brand Identity
Why Are People Mad About the New Nokia Logo— and Is It Warranted?
VP, Creative Director L.A. Corrall (FKA L.A. Hall) at COLLINS is a Filipino-American multidisciplinary designer…
7Up’s new look is a delightful refresh on a classic logo
Standing out in the beverage aisle isn’t easy these days. Though a bright can and…
Instagram, Spotify, and other modern logos get a 1980s makeover
From drop shadows to Memphis design motifs, these retro logos will inevitably take you back…
Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation…
Is your company logo a ‘Karen,’ a ‘Heather,’ or maybe even a ‘Brandon’?
Logo designs, much like baby names, can be subject to trends that can date them—but…
Here’s the real reason why all of the crypto logos look alike
The rise of each new technology creates a need to depict it graphically in a…
The Basics of Branding
Learn what a brand is and how it can help your business. Why is it…
Rafael Serra Reimagines Iconic Logos Through a Nostalgic ’80s Lens
20th century nostalgia isn’t going anywhere, and plenty of brands are cashing in on the desire for more…
Why it’s a bad idea for startups to make their branding distinctive
Fluid design is having a moment—and embracing it will save startups time and money in…