Six Prerequisites for a Responsive Brand
How quick are your brand’s reflexes? How quick should they be? Consider that we live…
Browsing: Brand Identity
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Burger King’s New Logo Is a Blast From the Past
Burger King’s new visual identity, its first major update in more than 20 years, looks…
Kia Unveils New Logo, Global Brand Slogan
Kia Motors Corp. lit up the sky in Korea at 5 a.m ET with a…
Pfizer unveils its first major logo redesign in 70 years
A new brand identity aims to embody the pharma giant’s shift from pills like Advil…
NASA’s ‘worm’ logo lay dormant for 28 years. So why are people so obsessed with it?
Even SpaceX is a massive fan. NASA astronauts safely returned to Earth this past weekend,…
How to Build a Brand—From Anywhere—by Embracing Your Surroundings
Mikko Koskinen, co-founder and head of brand for Kyrö distillery set in an old dairy…
The risks and rewards of humour in COVID-19
Humour hasn’t been the first option for most brands approaching their communications at this time,…
NASA brings back its iconic worm logo
The agency’s iconic logo is coming back into orbit. In 1992, NASA retired its iconic…
The Olympics will be in 2021. The branding will still say ‘2020’
Is that a smart move? Brand strategists weigh in. The 2020 Olympics have officially been…