A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
Browsing: Brand Identity
Zara’s new logo may be the future of branding, love it or hate it
The controversial design reflects the evolution of fashion branding. But would it have killed Zara…
Slack’s new logo ditches the beloved plaid hashtag
“It’s a new brand coming into maturity now. If they were ever going to change…
WPP takes on new identity to push its ‘radical evolution’ plan
Superunion and Landor have collaborated to create the new identity for WPP WPP CEO Mark…
The problem with invisible branding
Average consumers typically have no idea they’re interacting with–or being manipulated by–an algorithm. That’s a…
DuPont, former maker of Teflon, debuts a “welcoming” rebrand
After years of lawsuits and a major corporate restructuring, the company turned to the designers…
The rebranding of Uber
Uber rebrands less than two years after its last effort Ride-hailing app Uber’s attempts to improve its…
No one cares about your logo
Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what…
5 Branding Tips If You’re an Entrepreneur on a Budget
Ever hear of a brand style guide? That’s the very first thing you’ll need. Think…
Go (Do)Nuts over this re banding!
Dunkin’ Donuts gets a brand update, but the orange and pink logo isn’t going anywhere…