Community chess: Garry Kasparov on his move into social gaming
Having spent years selling chess to the global public, Garry Kasparov is now marketing his…
Browsing: Artificial Intelligence
Are You Mastering AI? Or Will AI Master You?
Black swan events, like the global pandemic, show the shortcomings of analyzing historical data to…
How AI Solves One of Marketing’s Greatest Challenges
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…
How Censorship Can Influence Artificial Intelligence
A study finds that algorithms learn to associate words with other words. “Democracy” can equal…
Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…
Advertising During a Recession: 5 Innovative Marketing Practices
If your digital marketing is thirsty for fresh air and innovation, these ideas may inspire…
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
Artificial Intelligence Will Change How We Think About Leadership
The increasing attention being paid to artificial intelligence raises important questions about its integration with…
Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…