How CMOs Can Grab The Reins
Dear CMO, do you want to raise your profile at your company? Do you want…
Browsing: Artificial Intelligence
OK, Computer: Building Trust to Make Machine Learning More Effective
Asking users about their needs and concerns can open up the “black box” of new…
When AI Behaves Badly
Facebook faced a firestorm after its AI committed an “unacceptable error.” If Facebook’s AI, backed…
3 WAYS ARTIFICIAL INTELLIGENCE WILL CHANGE MARKETING FOREVER
AI streamlines workflows, improves predictive capabilities and better accommodates customer demands Marketers are no exception to…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
Community chess: Garry Kasparov on his move into social gaming
Having spent years selling chess to the global public, Garry Kasparov is now marketing his…
Are You Mastering AI? Or Will AI Master You?
Black swan events, like the global pandemic, show the shortcomings of analyzing historical data to…
How AI Solves One of Marketing’s Greatest Challenges
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…
How Censorship Can Influence Artificial Intelligence
A study finds that algorithms learn to associate words with other words. “Democracy” can equal…
Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…