Eight points to remember when building mobile brand experiences
Wavelength’s Dr Darren Coleman outlines the eight points marketers need to keep in mind when…
Browsing: Artificial Intelligence
Tosh Speech BOT: The BOT that has GOT it all!
True to the Toshiba tradition of being at the forefront of pathbreaking technology and an…
How Data-Driven Marketing Builds Trust
Data collection is core to marketing strategy, now more so than ever, allowing marketers to understand…
What Artificial Intelligence Means For Customer Loyalty Marketing
It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their…
Why AI fluency is now mission critical for marketers
If an AI system for marketers had written this article instead of a mere human,…
AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.
Research shows that the gap between these disciplines is growing, which could make it harder…
Reframing Marketing. Reinventing Business.
Why Marketing Needs a 5th P… And, it’s Not Purpose! Every marketer has heard of…
How to Build a Competitive Advantage for Your Brand with AI
Brands that rely on content marketing are in trouble. In 2018, only 37% of B2B…
The future of OOH media through a commercial lens
WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict…