Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…
Browsing: Artificial Intelligence
Advertising During a Recession: 5 Innovative Marketing Practices
If your digital marketing is thirsty for fresh air and innovation, these ideas may inspire…
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
Artificial Intelligence Will Change How We Think About Leadership
The increasing attention being paid to artificial intelligence raises important questions about its integration with…
Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
How to Unleash the Power of Your Primal Brain (Episode 30)
https://youtu.be/ACM3PwEDn5U Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a…
How Silicon Valley turned true innovation into an overhyped delusion
For as long as it has existed, people have been trying to replicate the magic…
How to build a data architecture to drive innovation—today and tomorrow
Over the past several years, organizations have had to move quickly to deploy new data technologies…
Understanding and shaping consumer behavior in the next normal
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes,…