70% OF PROGRAMMATIC AD DOLLARS EVAPORATE
Honey, did you see my $140 billion? According to the ANA and PwC, 70% of…
Browsing: ANA
ANA’S RIP VAN WINKLE MOMENT
This week the ANA (Association of National Advertisers) awoke from its decade-long coma and decided…
Six Prerequisites for a Responsive Brand
How quick are your brand’s reflexes? How quick should they be? Consider that we live…
THE OTHER PANDEMIC
Online ad fraud is apparently out of control. A white paper released this week by AdAge and…
Kamala Harris And Advertising. Not.
Kamala Harris And Advertising. Could Kamala Get A Senior Job At An Ad Agency? Probably…
Casual gamers are attractive audience for brands
Marketers that are interested in connecting with gamers may benefit from expanding their efforts to…
How the Pandemic Is Reshaping the Advertising Industry
eMarketer · The Executive Roundtable: Bob Liodice, ANA | How the Pandemic is Reshaping Advertising | Jun…
How a hybrid in-house/agency model works for 3M
3M, the owner of brands like Post-it notes, Scotch tape and Scotch-Brite cleaning products, has…
OUR INVINCIBLE IGNORANCE
The disgrace of online advertising reached some kind of wretched crescendo this week as a…
It’s time for brands to do good
One Question A Day: How Can Brands Help People Feel More Useful During COVID-19? As…