How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor…
Browsing: Accountability
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
The Workplace of the Future
Last week, we asked our Twitter followers how they felt about working from home. 33 percent said…
WFA unveils world’s first guide on data ethics for brands
The European Union’s General Data Protection Regulation (GDRP) came into force just over two years…
8 Principles For Humanistic Leadership
Real leadership is value-driven, based on principles such as humility, accountability, positivity, and love. Here…
This Design Generation Has Failed
Today’s UX designers have failed to act in the best interest of users. To right…
5 Steps to Creating a Killer Marketing Strategy
Not every marketing plan is a good marketing plan. There are certain qualities it needs…
Programmatic set to be even bigger this year
Programmatic Advertising is Skyrocketing: 66% of Advertisers Plan to Boost Ad Spend Looking for the…