Advertising agency Wywy has created this infographic to highlight the importance for brands to implement connected storytelling across devices. This is in order to reengage multitasking consumers as the reality of the Internet of Things (IoT) approaches.
Looking at how brands can benefit from connected storytelling and take advantage of it, the infographic includes such stats as:
- 110% conversion uplift through cross device targeting
- 370% conversion rate uplift as a result of implementing a TV-Synced website
- 39% uplift in ad awareness through TV- synced display advertising