Dubai Lynx brings LYNX Live to MENA Creative Industry

0

Launched in June this year, LYNX Live is a digital education, inspiration and
networking experience that will culminate in a three day virtual broadcast held from 5-7 October 2020. Now, more than ever, the importance of creativity is fundamental. LYNX Live is for anyone in the MENA creative communications industry who believes in creative possibility and seeks to move forward.

LYNX Live Virtual

From 5 – 7 October, Dubai Lynx is presenting LYNX Live Virtual, an immersive digital experience hosted on Cannes Lions’ global platform, LIONS Live. Over the course of the three days, LYNX Live Virtual will host creative conversations, debates, intimate interviews and forecasts on the future for MENA’s creatives. This curated content is available to everyone, everywhere, for free.

What to expect from LYNX Live Virtual

My Creative Journey, sponsored by Anghami
MENA’s greatest storytellers and creative stars share lessons from, and secrets behind, a long-lasting career in creativity.

Industry Shorts
Extraordinary brands, agencies and people talk about creativity. Surprising and original, these films showcase some of the region’s finest minds and the sharpest thinking in the industry.

The LYNX Live Debate
Industry leaders come together to figure out what’s next. We tackle a hot topic affecting MENA’s creative community, with perspective from important people across the business of creativity.

MENA, What’s Next?
Diverse thinkers share thoughtful and provocative future scenarios – based on science, data, insight and their own ideas on what will matter most in the years to come.

Talent announced so far:

Vidya Manmohan, Ex-ECD – Grey MENA, Founder & Creative Chairwoman, V 4 advertising
‘Beware of Your Comfort Zone’
LYNX Stories – My Creative Journey

Zainab Salbi, Humanitarian, Author, and Media Personality
MENA, What’s Next?

Christine Harb, VP Marketing CEMEA, VISA
‘Marketers From MENA: Christine Harb, VISA’
Marketers From MENA

Kalpesh Patankar, Chief Creative Officer, VMLY&R, MENA
‘Ain’t No Rules’
LYNX Stories – My Creative Journey

Ali Rez, Regional Executive Creative Director, Middle East and Pakistan, IMPACT BBDO
‘Cross the Line; My Creative Journey’
LYNX Stories – My Creative Journey

Ghassan Harfouche, Group CEO, Middle East Communications Network
‘LYNX Live Debate’
Keynote

Patou Nuytemans, Chief Executive MENA, Chief Digital Officer EMEA, Executive Partner Worldwide, Ogilvy
‘LYNX Live Debate’
Keynote
LYNX Live Masterclasses, in partnership with Snap Inc.

Taking a step back from Powerpoint slides and metrics, the LYNX Live masterclass programme has been offering unique opportunities to see what drives and inspires creative leaders. The recent ‘In the Jury Seat’ masterclass provided university students with the unique opportunity to become Jury members and award four categories of work based on case films, background information and the Unstereotype Alliance guidelines.

LYNX Live Weekly

Each week in the run up to LYNX Live Virtual, a top-rated Dubai Lynx talk will be shared to the LYNX Live audience along with a curated Anghami Playlist from one of the region’s creatives. In the latest LYNX Live Weekly, Matt Eastwood, Global Chief Creative Officer at McCann Health (Previously Worldwide Chief Creative Officer, J. Walter Thompson), explores the idea that “the memory is the message.”

LYNX Live Podcasts

Hosted with Campaign Middle East and broadcast on Anghami, the bi-weekly podcast has been providing news and insightful views from industry leaders. So far, the podcast has discussed important topics such as mental health in the creative industries and the power of music in evoking storytelling and emotion in creative campaigns.
Join LYNX Live Virtual

LYNX Live Virtual is free and registration can be done via https://www.dubailynx.com/lynx-live

The line up of speakers and information about their content sessions is now available at https://lionslive.canneslions.com/lynx-live

This article first appeared in www.brandknewmag.com

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or mail: engage@groupisd.com or visit www.groupisd.com/story

About Author

BrandKnew

Brand Knew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.

Comments are closed.