Digital & Social
After 18 years of building a suite of iconic advertising brands, Google has rebranded its ad and platform products to…
The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers are the lifeline of any…
Only 17% of people say shopping is their primary purpose when they visit a brand’s website for the first time,…
A new study questions the effectiveness of targeting “hubs” at the center of social networks. How does information spread? How…
Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you’re commenting about is optional. Scrolling…
In 2017, online video accounted for 74% of all online traffic and in any 30 day-period, more video content is uploaded to social…
Lukas Kurzmann, David Kurzmann and Thomas Mark are three entrepreneurs who, in just three years, turned an unknown sports nutrition…
In a fragmented media environment, video on Twitter helps capture your audience’s attention. In today’s media landscape, consumers are in…
Getting your company’s SEO just right can take a lot of time and effort. But you want to make sure…
Do brands and businesses really care about creating communities in social media? I posed this purposefully provocative question to our…