Digital & Social
Dive Brief: Eighty-six percent of surveyed consumers think transparency from businesses is more important than ever, and 40% attribute the…
Dive Brief: To achieve lead generation goals, 47% of marketers see social media as the most effective tactic, and 46%…
It’s the holy grail of social media marketing: How do you get users to share content? A sharing strategy starts…
People are watching videos more than ever before, but there’s more than one platform available for businesses who want to…
LISTEN TO THE PODCAST: Wharton’s Gad Allon, University of Michigan’s Erik Gordon and Duke’s James Cox discuss Facebook’s recent stock…
Not only can Instagram Stories be a fun way to promote your brand over social media, but it also has…
Budweiser Most Discussed On Twitter During World Cup Football fans weren’t the only people following the #WorldCup. Several brands joined the…
An executive guide to the technology and market drivers behind the hype in AR, VR, and MR. Overhyped by some,…
Influencer marketing suffers not just from the problems of fake followers and viewability, but from a lack of credibility, as…
Customers are wising up to the over-exaggerated lifestyles they see online. I’m sure you’ve seen the fancy cars, houses and wads…