Browsing: Branding
How Fashion Brands Can Assist Sustainable Development
It’s about conserving the environment and making lives better. According to the UN Report of the…
DTC brands are drawn to podcasting, but aren’t sure of its impact
Direct-to-consumer brands are flocking to podcasts because of their ability to use promo codes to…
HOW CONSUMER BRANDS ARE LEVERAGING AI
AI can help predict the best way to reach customers. The consumer goods market is…
Make it Cuter—and More Branding Lessons From the Weird and Wonderful World of Japanese Mascot Design
If the Olympics are the biggest sporting competition in the world, then yuru-chara is the…
All Hail the Brand Dinosaurs
Redefining & embracing the presence of established brands Startups are driving innovation. They’re the best…
How we can restore consumer trust in brands
The loss of consumer trust is a huge threat to brands. As our economy undergoes…
Brands need a strong identity to succeed
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You…
Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
6 Great Examples of Brands Using Twitter Effectively
Twitter may not be the flashiest or trendiest social network the past few years. It’s…
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…