Browsing: Advertising
Ad Campaigns Tag Along as Men Embrace Different Paths
It wasn’t that long ago that commercials for the body spray Axe spoke to a…
The Truth Revealing Banners
Amnesty International https://youtu.be/jIhQ-dhZ7vQ Digital advertisment created by Air, Belgium for Amnesty International, within the category:…
What Advertisers Look for in Video Content Platforms
Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll…
Study: Nine Video Ad Exposures Maximize Purchase Intent
Video ads are more effective the more often viewers see them — but advertisers also…
Branded Content spurs one-third of 18-34s to buy
1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content Internet users…
Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota
AI discovered science-based insights The Mirai is Toyota’s car of the future. It runs on…
Programmatic 3.0 advertising will take inspiration from the financial markets
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue In…
The Danger of Assertive Advertising
Researchers find that ads that tell consumers what to do often end up turning them…
After Pepsi’s Kendall Jenner debacle, social issue-oriented advertising loses luster
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a…
How long will TV advertising stick around?
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV TV ratings are collapsing. Media…