Subscription Marketing by Anne Janzer


Strategies for Nurturing Customers in a World of Churn

Have you changed your marketing to serve today’s customers? 

Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.

Your customers are changing: have you adjusted your marketing practices?

If you want to build on recurring revenues, pay attention to customers after the sale.

Subscription Marketing offers creative marketing strategies for sustaining long-term customer relationships.


Whether you are an entrepreneur, marketing professional or customer success management professional, you’ll find advice you can use to drive long-term revenues and success.

Completely revised and expanded to reflect the growing Subscription Economy

The world is changing quickly. The second edition of Subscription Marketing includes

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses
  • Real-world examples of effective value nurturing strategies
  • New content on the risks and challenges of subscription marketing
Read this book now to start nurturing customers and building your long-term success.

About Author


Brand Knew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.