Strategies for Nurturing Customers in a World of Churn
Have you changed your marketing to serve today’s customers?
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Your customers are changing: have you adjusted your marketing practices?
Subscription Marketing offers creative marketing strategies for sustaining long-term customer relationships.
Completely revised and expanded to reflect the growing Subscription Economy
The world is changing quickly. The second edition of Subscription Marketing includes
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- Real-world examples of effective value nurturing strategies
- New content on the risks and challenges of subscription marketing