Heavyweight Marketing: Knockout Strategies for Building Champion Brands
Attention Entrepreneurs and Small Business Owners: Is your business a 98-lb. weakling? Do competitors kick sand in your face? Then muscle up your marketing and transform your brand into a champion!
Step in the ring with Heavyweight Marketing and discover potent, practical strategies that will help you build a distinctive brand bold enough to knock out your customers – and your competitors!
The book is filled with rich stories, examples, anecdotes and case studies directly from author Nikolas Allen’s recent 3-year stint running marketing consulting company, BAM! Small Biz Consulting.
Allen’s brisk writing style is chock full of keen insights, irreverent opinions and a healthy dose of pop culture references making this modern marketing manual both essential – and fun – to read.
Follow the author’s real-world client examples as you learn to:
- Define and articulate your unique brand value
- Create meaningful marketing messages
- Identify and engage your ideal audience
- Determine your optimal tools and tactics
- Produce dynamic marketing that packs a punch
- Build a truly distinctive small business brand
Punch your way out of the crowded, cookie-cutter landscape of typical small business marketing and turn YOUR brand into a champion with Heavyweight Marketing.