Brand experience trends for 2022: Rethinking retail and events
Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience…
Author Warc Staff
COVID-induced ‘always on’ culture puts pressure on marketing teams
Clients and agencies alike are feeling the strain from ‘full-on and exhausting’ working practices adopted…
Poor briefs erode marketing budgets
As much as one third of marketing budgets could be wasted due to poor briefing,…
Google calls time on last-click attribution
Google’s buy-side network Google Ads has announced in a blogpost that it is switching its default from…
19% of B2B marketing budgets go to advertising
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to…
‘Emotional intelligence’ is the driving force for effective marketing in MENA
Emotional intelligence emerges as the overarching theme of WARC’s 2021 MENA Strategy Report, which outlines…
Facebook’s Project Amplify controversy explained
Testing ideas is the way that Facebook moves forward, but emerging reports that the social…
Major audio investment gap exists for marketers
Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of…
DOOH’s impact stronger than classic signs: neuroscience study
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…
The feminine brand name advantage
Brands with linguistically feminine names are more likely to convey warmth which, in turn, can…