FMCG brands can win market share by courting ‘eco-active’ consumers
Investing in sustainable innovation can help brands win a growing market share of spending by…
Author Warc Staff
Why brands need a different approach to online communities
Emerging platforms are creating new dynamics in the way people interact with and influence each…
Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
Why entertainment and gaming brands should partner
Entertainment brands that partner with gaming properties can generate great PR and a positive halo…
From ‘consumers’ to ‘citizens’: why grocery brands need a new target audience
As the hub of ‘retail normality’ during COVID-19, grocery brands have an opportunity to use…
How luxury brands can boost perceived differentiation
Luxury brands that use less abstract and more concrete forms of print advertising may see…
Just don’t do it
We don’t need any more ads about equality from brands that don’t have their house…
Why food brands should target promotion-minded consumers
Understanding the difference between promotion- and prevention-minded shoppers could help food marketers enhance their strategy…
Representation of Asians in advertising images still lacking
More needs to be done to capture and represent Asian culture in advertising images, with…
How brands can address the coming paradigm shift
Lockdowns have lasted longer than the 66 days research suggests it takes to form a…