Brands in a pandemic world: insights from Kantar’s COVID-19 Barometer
New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’…
Author Warc Staff
Drinks brands switch to making hand sanitiser
One of the many negative aspects of the coronavirus pandemic is the anti-social behaviour it…
Contextually relevant content boosts DOOH
Digital Out of Home campaigns that focus on delivering contextually relevant content significantly increase ad…
Bacardi moves beyond voice to sound-based ads
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been…
Why brands need to escape the inside-out perspective
Market research is often more focused on what matters to the business than what matters…
The reality of in-house agencies
Many in-house agencies are failing to realise their potential, held back by the constraints of…
Why making ‘iconic moves’ sustains brands
It’s hard to build a lasting brand, harder still to make the transformative decisions that…
Why AI means the return of contextual targeting
The slow death of the third-party cookie means that contextual targeting will become increasingly important…
Ultra-short ads land with consumers
An ultra-short advertisement of as little as two seconds is able to convey brand, product…
Applying the theory of planned behaviour
There are many reasons why people fail to take actions they know they should, like…