
How brand ‘personalities’ can impact sponsorship ROI
Sports fans categorise brands as having different “personalities”, and understanding these perceptions can help marketers…
Sports fans categorise brands as having different “personalities”, and understanding these perceptions can help marketers…
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices,…
As consumers rewire their habits and lifestyles thanks to COVID-19, marketers should take the opportunity…
Brands using “cute” spokescharacters must also consider the language they deploy and the nature of…
New research from the consultancy Ebiquity finds that major gaps still exist between marketers’ perceptions…
Attention can act like grocery unit pricing and provide a missing ‘relative quality’ layer in…
2020 has shown that brands need to build their reputation through action, rather than the…
Absolut, the vodka brand, has demonstrated how brand purpose can be activated successively in different…
The end of the year brings a welter of articles about trends, and while it’s…
Spotify spends more money, iHeartMedia inks a boutique partnership, and Patreon brings paywall tech to…