Ambush marketing gets smarter
Ambush marketing, or the unexpected takeover of a sponsored event by an unauthorised brand, appears…
Author Warc Staff
OOH is a poster boy for data and digital
Out-of-home advertising is enjoying a renaissance in many markets, as its newfound versatility, driven by…
How agencies can balance originality and strategy
Striking the right balance of creative originality and strategy requires agencies to consider a variety…
TV ads set for digitally-driven comeback
NEW YORK: Television advertising is truly succumbing to the “digital revolution”, and is likely to…
Breaking out of advertising’s zero-sum game
LONDON: Campaign effectiveness has been declining even as the levers are in place to increase…
Busting shopper marketing myths
LONDON: Rules of thumb and consumer heuristics can be useful, but marketers need to take…
Ads are more memorable on premium sites
Ads that are served alongside premium content elicit stronger engagement and long-term memory encoding than…
Patanjali doesn’t fear multinational rivals
Patanjali Ayurved, India’s fastest growing FMCG brand, is not worried by its multinational competition, a…
Programmatic can be improved
Programmatic buying is under the spotlight as never before following news of the placement of…
Brand experience drives up loyalty
LONDON: Brands can increase customer loyalty while also boosting the likelihood of repeat business and…